Purpose

The Leads module allows users to organize and track sales leads such as potential new clients/projects. Users can designate follow-up due dates, schedule appointments, generate quotes, and log communication activity. Records created in the Leads module are automatically added to the Contacts module, eliminating double data entry. *Note: Leads are intended for residential and service work. For managing commercial opportunities and bid invites, please use the Opportunities module found within the Contracts workflow. 


Leads Module List View

The Leads module home page or "list view" displays all active Lead records within TRUE, allowing users to create new records, run reports, import a leads list, search and filter leads, and quickly generate a quote, job, or invoice.

Button / Progress Bar

Located at the top of the Leads module, the blue button bar can be customized to fit your company's preferred sales stages within the Company Preferences module. The first 5 stages created will be listed on the button bar. Select these buttons to filter Leads in the module by the matching Stage.

Search & Filter Options

Quick Search Quickly search for a particular contact, company name, or keywords of a lead record.
Column Sort Sort by column headers (Stage, Name, Phone/Locations, Origin, Due)

Blue Quick Filter Options

All Filters for all active lead records in TRUE.
My Leads Filters for all active lead records assigned to the currently logged-in user.
Due Displays all active leads with a due date on the current day or past due.
My Due Displays all active leads assigned to the logged-in user with a due date on the current day or past due.
Advanced Filter Search by any and all possible lead characteristics.

Advanced Filter

Search Fields

Person Filter by individual contact name associated with lead
Company Search by business or organization name
Title Filter by contact's professional title or position
Keywords Search using specific terms or tags
Activity Log Filter by notes or updates in lead history
Stage Search by current position in sales pipeline
Facility Filter by associated facility location
Source Search by lead origin or referral source
Attribute Name Filter by custom attribute identifier
Attribute Field Search by custom attribute value
Address/Phone/Email/Website Filter by any contact information
State/Province Filter by geographical region
Zip/Postal Code Search by specific postal code
Assigned Filter by team member responsible for lead
Origin Date Search by lead creation date
Due Date Filter by follow-up deadline
Division Filter by company division
Activity (Date) Search by Activity Log date

Status Checkboxes

Lead Show lead-status records
Marketing Qualified Display marketing-qualified leads
Do Not Contact Show/hide do-not-contact flagged records
Active Display currently active leads
Archive Show archived lead records
Company Filter company-associated leads
Unassigned Display leads without assigned representatives

Generate Reports

Select the gray PDF icon to generate the following reports:

Basic Lead name, company, stage, internal assignment, phone number, origin date, and due date.
Detailed Comprehensive information for each lead on a separate page.
Quote Ratio by Assigned Quote ratios of your sales team within a specified date range.
Close Ratio by Assigned Close ratios of your sales team within a specified date range.

Selected Lead

Contact Details

Person Displays the lead contact's full name.
Company Displays the lead's associated company name.
Title Displays the lead's job title.

Internal Fields

Keywords Manually enter important keywords associated with a lead.
Origin Date Date the record was created.
Due Date Enter the desired due date for follow-up.
Archive Checkbox to archive a lead and its associated contact record.
Do Not Contact Checkbox to indicate the lead/contact should no longer be contacted.
Company Checkbox to indicate if the lead is a company rather than an individual.
Marketing Qualified Indicate if a lead has been fully vetted for your marketing team to contact.

Phone/Email/Address

Add additional contact information such as telephone number, email address, address, website, social media link, and/or fax number. If using the “New Contact Wizard”, these will automatically populate.

Assigned

Assign TRUE users to the lead for easy searching and tracking.

Additional Fields

Business Card Save a photo of the lead's business card and/or any other image. 
Attributes Add available attributes to track other data and information.
Files/Emails/Notes Track and store images, files, email capture records, notes, and checklists.
Activity Log View system-generated activity log records and add manual entries.
Stage Select available sales stages. Modify lead stages in the Company Preferences module.
Source Track where a lead came from. Add new sources as needed.

New Button

New Event Create a new event in the Events module.
New Schedule Create a new schedule in the Scheduling module.
New Quote Upgrade the lead to a quote.
New Job Create an active job, skipping the quoting process.
New Work Ticket Create a new work ticket for the lead.

Options Button

View Contact Jump directly to the contact record in the Contacts module.
Not a Lead Remove the lead from the active leads list.
Delete Permanently delete the lead and its associated contact record.